What Is Internet Marketing?
Getting your website on-line is only the first step in making sales.
Once it's set up you will need to think about how to bring – and keep visitors, and how to turn them into customers. Then repeat customers!
Here are some of the methods to consider:
- Publishing regularly on your site will encourage the search engines to visit you and look for new content
- “Search Engine Optimisation” – structuring your posts in such a way as to encourage the search engines (Google, Bing etc) to find your site
- Email marketing using an auto-responder to send newsletters and follow-ups
- Video Marketing
- Social Media marketing using sites such a Facebook, Twitter, LinkedIn, Pinterest, Google+
As an aside, if you're tempted to think that you don't need your own website when sites such as Facebook are offering business pages for free, remember that if you're operating in Facebook's space, THEY set the rules, not you. Break those rules – even innocently, and they can shut you down. The rules change so fast I won't even try to list them here.
Social media sites are great free resources, but their purpose should ALWAYS be to attract potential visitors on YOUR website. That little spot of the web that you rent out, in your hosting account.
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